Presenting PHOTARCH at Scania Photo Day in Lund

PHOTARCH was presented at Scania Photo Day in Lund, part of Sweden's National Photo Days, a photography event in several cities organised by Kamera & Bild and Zoom Fotoresor, for professionals, enthusiasts and the industry.

The talk was about PHOTARCH and its work with Fujifilm Nordic, followed by a live demonstration of the PHOTARCH set-up with Profoto: how controlled light, a white ground and a known scale come together in practice, with detailed questions from photographers and heritage professionals about the workflow.

The programme also included Mattias Klum, whose documentation of nature and fragile ecosystems combines visual storytelling with a sense of responsibility close to what the method asks of archaeological photography. The day showed how landscape, documentary and heritage photography can inform one another.

Thanks to Fujifilm, to Profoto for the equipment, and to Kamera & Bild and Zoom Fotoresor.